Dr. La-Toya

S. Gaines

Dr. La-Toya S. Gaines is a licensed psychologist, speaker, and best-selling author dedicated to empowering Black women to prioritize their mental health and well-being. As the founder of Family Matters Counseling and Psychological Services, Inc., she offers therapy, intensives, and group programs designed to help Black women break free from the “Strong Black Woman” narrative. Dr. Gaines is a sought-after speaker, presenting at national conferences and corporate trainings on mental wellness, workplace mental health, and burnout prevention.

She authored the Amazon best-selling “Nourishing the Strong Black Woman” Self-Care Journal and is working to expand its reach through licensing. Her work has been featured at the Strong Black Woman Redefined Conference, Inkster Housing Commission, Black Girls Picnic, and more. Passionate about transforming mental health spaces, Dr. Gaines equips individuals and organizations with the tools to foster emotional wellness, prevent burnout, and create sustainable self-care practices.